乐合彩票
綠色營銷

綠色營銷是連接企業內部綠色管理活動和消費者綠色需求的空中走廊。是對企業實行綠色管理效果的檢驗,其綠色營銷運作機制完善與否將對企業生存和發展起著決定性的影響。我們協助客戶編寫綠色建筑營銷方案,配合準備相關資料,使得樓盤銷售時可以迅速吸引客戶眼球,達到提高銷售業績的目的。


[服務內容]

1)綠色理念服務:綠色理念是企業實行綠色營銷的思想基礎,培養企業綠色理念,構建企業綠色文化,為企業綠色建筑產品營銷提供保障。
2)綠色定價服務:根據綠色建筑市場情況及發展趨勢,指定具有挑戰性的綠色定價服務策略,兼顧綠色建筑自身增量成本費用變化,開發單位利益和消費者受益等服務原則。綠色價格策略是綠色建筑產品迅速搶占市場份額,擴大企業知名度,形成新的市場競爭力的重要手段。

3)綠色產品服務:綠色產品是綠色營銷中最為重要的因素,也是企業開展綠色營銷的載體。服務范圍:

(1)綠色建筑理念及技術等融入到建筑產品的規劃、設計、施工、驗收、等不同階段,增加能滿足消費者的環保、健康、節能低碳等諸多要求;

(2)為綠色建筑產品形式提供包裝,包括綠色建筑的綠色建筑理念、綠色建筑特征、綠色建筑效益、綠色建筑品牌等進行包裝;

(3)綠色建筑產品延伸服務,包括綠色建筑提供給消費者的附加利益,如綠色維修、低碳節能、綠色品質、綠色運營管理服務等。

(4)綠色建筑生命周期服務,包括綠色建筑產品從設計到綠色產品最終退出市場并循環使用的過程,如綠色建筑“碳中和”服務。

 

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